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P&G Tracks Startups

Signs on with CircleUp Network Inc.

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By: TOM BRANNA

Editor

After more than 175 years, Procter & Gamble has a pretty good track record when it comes to new product concepts. But even the best in the business can use a little help. That’s why P&G, along with other multinationals have teamed up with CircleUp Network, Inc. a San Francisco-based company that connects startups and investors. Under terms of the agreement, CircleUp provides trend reports to P&G about startups in 18 categories. P&G uses the data to mentor these new...

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